Cassandra Day LA 2015 has ended
Thursday, February 12 • 11:00am - 11:40am
Activision: Using Massive Datasets to Improve User Experiences Through Personalization

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In 2014, with the launch of Call of Duty: Advanced Warfare, Activision released a system for messaging its users with highly personalized and contextually relevant communications designed to enhance the user experience and deepen user engagement. The key to success relied on Activision’s ability to assemble and react to massive amounts of data, enabled by a data center built around Apache Cassandra.

avatar for Darryl Kanouse

Darryl Kanouse

Senior Director of Consumer Technology, Activision

Thursday February 12, 2015 11:00am - 11:40am PST
San Jose (2nd Floor)

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